Set a price from cost and target margin

Pricing calculator

Calculate the selling price you need to charge to hit a target profit margin from your product's cost.

Formula

price = cost / (1 − target margin)

Assumptions

• Margin here is profit ÷ selling price (not ÷ cost) — see Profit margin & markup to convert between the two definitions.
• Excludes payment processing fees, platform commissions, and sales tax, which reduce your actual take from the listed price.

Frequently asked questions

What's the difference between this and the Profit margin & markup calculator?
That calculator works backward from a price and cost you already have to tell you the resulting margin. This one works forward — you set the margin you want, and it tells you what price to charge.

Why does a 100% target margin break the calculation?
At 100% margin, the formula divides by zero — no finite price gives 100% profit relative to price. The input is capped at 95% to keep the result meaningful.